Pricing shouldn’t be an uncomfortable discussion you have with your community. If you provide value, your clients will be thankful to pay you fairly for your work. But how do you decide the final amount? Don't worry; this post will give you four key tips for nailing down the perfect price point.

Why is this offering so essential, anyway? If your entire suite of products is selling well and reaching its intended audience segments, what’s the point of creating a mega-product that covers more ground? Here are six solid reasons.

The future of yoga is hybrid – a mix of in-studio and online teaching methods. In this article, you’ll discover all you need to know about the importance of a hybrid yoga business model, and what you should keep in mind when approaching this new future of yoga. We’ll also cover how best to start up your own virtual wellness studio with Namastream.

Instagram is a powerful tool that you can use to promote your brand, gain followers, and ultimately grow your online yoga business. Take a look at these 7 tips to growing your yoga business on Instagram.

We usually encourage wellness business owners to upgrade their existing account to an Instagram business account. We suggest keeping it simple with a single account on the platform by peppering personal posts in with all the juicy business content.

If you are a solopreneur here are reasons why you and your business should share ONE Instagram account.

We love the maker movement. Artisans have captured our hearts and appeal to the most curious, soulful, and earnest parts of ourselves.

But...there’s no reason that we, as online makers, cannot incorporate the same elements into our own businesses. The Internet is the greatest opportunity we’ve ever known, but when used mindlessly (or maliciously) it can be the most dangerous creation in human history. Digital artisanship, this idea of taking the standards and principles of the offline artisan revival onto the Internet, recalibrates us to both leverage our strengths and to recognize what truly matters. Digital artisanship is the marriage of financial sustainability, the ability to grow an idea at scale, and soul-deep satisfaction.

As an online coach or teacher, you undoubtedly recognize the importance of crafting stellar, visually appealing, strategic video content. And you’re absolutely right; the quality of your videos directly impacts your reputation and brand.

But what you might not realize is that some of your video content can (and even should) be casual and off-the-cuff. That’s right, it’s perfectly fine to mix gorgeously-lit and meticulously scripted content with improvised, heartfelt live lessons. In fact, live-streaming tools like Instagram Stories, Facebook Live, and Periscope have liberated us from releasing ONLY near-perfect video content. Students and followers have learned to love our messy live broadcasts as much as our refined, pre-recorded ones.

What does this mean for you as a coach? That you should start offering live-streamed sessions this instant! As soon as you give your clients the option to engage with you one-on-one via a live-stream, you can increase your revenue and simplify your work day. Many teachers and coaches overlook this option, and we aim to change that. Incorporating this medium into your existing business model offers you a new and easy path to cash.

At the start of our entrepreneurial journey, we bought into the hype, hired out dozens of tasks, and assumed we were on the right track. But recently, we’ve streamlined our team and taken over jobs that were once delegated to virtual assistants, team members, and agencies, and it has been THE VERY BEST decision we could have made for our business.

So many Namastream teachers reach out to us asking, “How can I possibly be successful when there are so many other yoga teachers, health coaches, fill-in-the-blanks, online already?” The answer we always give is, “But they’re not YOU.”

When you’re creating a new online offering, it’s awfully tempting to stick to a format you know well and try to wedge your content into it.

But that can lead to watering down your best ideas, or presenting them in a way that feels awkward or unnatural to your community. You’re be better off by focusing on the end-goal: What do you want this content to accomplish? What should it DO for your clients? Those questions should guide your product design choices, even if they drive you toward a delivery setup that’s a tiny bit outside your comfort zone.

Music is an integral part of many wellness classes, and can be especially important to online instruction.

The right playlist adds depth and personality to a yoga video, helping set the tone for the class and creating a relaxed, welcoming atmosphere for the student. But music use can be tricky. Especially if you want it to be fully legal (which, of course, you do!)Playing music during a live or recorded class is considered to be a “performance,” which means if you do it without the proper licenses in place, you can get slapped with hefty fines! It’s easy to think that, as a small studio or single teacher, you might be able to fly under the radar.