7 Tips for Growing Your Wellness Business on Instagram
Instagram is used for virtually everything. It is a powerful tool that you can use to promote your brand, gain followers, and ultimately grow your online yoga business.
How to Grow Your Wellness Business on Instagram
Regardless of your level of experience, here are some valuable tips you can use to grow your following on Instagram.
Tip #1 Create a Dedicated Account for Your Business
If you have a personal account already, you should decide if you want to create a separate Instagram account dedicated to your business. Instagram allows you to have up to 5 accounts to your name, so you could easily create another account for your wellness business.
If you do not yet have Instagram, it is easy to set up an account for your online wellness business. You simply download it from the Google Play Store or Apple Store and follow the prompts.
You’ll want to select or switch to a Business or Creator Instagram account as this gives you access to Insights. This way, you’ll be able to see which of your posts perform the best, making it easy to track your progress and success over time.
Tip #2 Develop a Content Strategy
For your Instagram account to successfully grow your business, you need to have a social media strategy. It’s similar to a business plan. Central to your social media strategy is identifying and understanding your target audience.
Are they newcomers to what you teach or experienced?
Do they want quick sessions or more in-depth sessions?
Are they into what you teach as a lifestyle or simply an activity?
Once you have asked yourself these questions, create a content strategy that will appeal to your target audience. You need to think about what content would interest them. Then, try and curate an Instagram feed tailored to their needs, wants, and interests. For example, if you teach Yoga, then you may consider interests such as:
Short yoga or meditation tutorials delivered through Instagram Reels or Stories.
Snippets of your yoga classes or coaching sessions to promote them and encourage people to join.
Quotes about wellness and a healthy, stress-free lifestyle.
Photos of yoga positions and descriptions about them.
Competitions and giveaways.
An online challenge that provides a transformation.
Inspiring images that promote your brand.
Tip #3 Calls to Action
Ultimately, you are growing your following on Instagram to attract clients to your online business. No matter how big your Instagram page becomes, you must use it to promote your business. So, your Instagram feed must include calls to action.
What is a call to action? It is the act of inviting followers to take a specific action. Whether this is to buy your product or service, click on a link in your bio, or subscribe to your newsletter, you need to make it clear what you want your followers to do when you promote your yoga classes or business in general.
An example of a good call-to-action is to add a link to an Instagram story to access your online wellness business, to read your latest blog, or your latest podcast episode.
Tip #4 Links and Hashtags
Including links and hashtags may seem obvious to many readers. However, they are integral to a successful Instagram account.
While you can’t insert clickable links in your posts, you can include one in your bio, a free one-link landing page like Marvelous.bio is perfect for this. This customized landing page allows you to have multiple links on it so that your followers can find what they’re looking for.
All you need to do is say “click the link in my bio” on your posts, and that will point them in the right direction!
It’s also good to include hashtags in every post. These allow you to extend the reach of your business. Best practice is to have somewhere between 20-30.
And as mentioned in Tip #3 add a link to an IG story directly to your online offerings, latest blog, or podcast episode.
Tip #5 Check Out the Competition
To get a good idea of what Instagram content works, you should check out your competition. Find wellness creators with big followings on Instagram and see what type of content they post and how well it performs.
This is a great way to see what your target audience enjoys the most so that you can get a better idea of what you should post to grow your following on Instagram.
Tip #6 Engage With Your Followers
Make sure you engage with your followers! Reply to their comments on your posts and DMs they send you (whether it’s a direct message or in reply to one of your stories). Doing this will make them feel special; make them feel like a valued member of your wellness community.
Engaging with followers is also an easy way to determine what they want from your business so you can give it to them. You can do this by using a poll on your story. You can pose a question to your followers and allow them to vote for different answers. You can also add links, music, stickers and so much more to your Instagram stories.
Tip #7 Grow Your Email List Through Instagram
Email marketing is an incredibly effective marketing tool. It is 40 times more effective at getting new customers than Twitter or Facebook. However, getting the email addresses of your target market can be challenging.
There are a number of ways you can grow your email list through Instagram. You can provide an opt-in for followers to sign up for a free e-book, challenge, or short yoga video. Alternatively, you could share various discounts to your online membership or courses, and those discounts are sent to them via email.
BONUS Tip!
Now, here are some things you should definitely consider using while growing your following on Instagram.
Instagram Stories
If you want to market yourself on Instagram, posting stories is the way to go. This is a great way to post live updates and engage with your followers without spamming their feeds.
Instagram Reels
Instagram Reels are similar to stories. However, they do not disappear after 24 hours. Additionally, they are featured on the explore page, making it easier for you to get discovered on Instagram by new followers. Other Instagram followers can save and share your Instagram reels - further expanding your reach.
Online Challenges
Online challenges are BIG on Instagram at the moment. They typically involve challenging your followers to do something, take a picture or video of it and then tag their friends to do the same.
Set wellness-related challenges that your followers can pass on to others who use Instagram. This is a great way to expand your reach on Instagram and get discovered by new people.
Final Thoughts
Instagram provides an incredible opportunity for wellness creators to grow their businesses. However, it takes more than simply starting an Instagram page for you to grow your yoga, coaching, pilates, or wellness business successfully. There are many wellness-related Instagram pages you have to compete with for followers’ attention.
By following these tips, you can introduce people on Instagram —who are interested in health and wellness— to your online business. This will benefit both them and you. There is no limit to the number of students you can have as an online teacher. Therefore, there is also no limit to the benefit you can receive from an Instagram page.
