In the world of social media, a new buzzword has emerged: Clubhouse. The Clubhouse App has already sky-rocketed in popularity. It is described as highly addictive, and many suspect that it is here to stay.

Knowing that so many amazing entrepreneurs have hesitated to teach online was the impetus for this gear guide: We wanted to create a one-stop resource for anyone who felt ready to create an online home for her business, but wasn’t sure which tools she’d need to launch. We’re hoping to provide you with a simple roadmap for bringing your business online, pointing you toward the gear you need while keeping the process as actionable as possible.

Just as you might expect from its name, micro-blogging is the practice of creating information-packed, short-form blog posts that accompany Facebook, Instagram, or even Pinterest posts. Doing this allows you to convey important news, helpful tips, and other rich content quickly and effectively, without cooking up a traditional, 500-800 word blog post. Research shows that users tend to read only 20% of the content they’re shown, so short and sweet is definitely the way to go. Pairing a quick, information-packed story with a compelling visual increases your chances of capturing audience members’ attention.

Your website is often the first thing potential clients see when they’re researching your brand, so naturally, you’ll want to focus on building a site that aligns with your aesthetic, mission, and values. But regardless of your specific design wants and needs, there are a handful of guidelines that will help make any Squarespace site look spectacular and function well.

Should I Create a Separate Instagram Account for My Business? Wouldn’t it be nice if launching a new social media account for your business actually led to meaningful interactions with your prospective clients? How fabulous would it be if upgrading your Instagram presence to “business class” was clearly and unquestionably beneficial to your business?

There are a lot of Facebook Pixel resources floating around the Internet, but many of them are overly complicated and weirdly vague. (What’s up with that?)

When we recently announced that Namastream teachers could begin installing a Facebook Pixel on their studio sites, we were immediately peppered with eager questions from our community. How should they do this? Is it essential? What are the benefits? How will it help them grow their online businesses? And just what the heck IS a Facebook Pixel anyway?

How to Light Your Yoga Videos on the Cheap: If you want to create professional looking videos for your virtual studio, good lighting is mission critical. Lighting is an art form that can seem intimidating when you’re first starting out as an online teacher. (For many of us, chatting happily into an iPhone camera feels worlds different than filming in a studio with a big, bright, professional lighting setup.) But there are some super simple yet effective ways to control and manipulate lighting in your yoga or fitness videos.

Instagram has maintained its status as a social media mega-force for several years running—quite an accomplishment in this ever-changing digital landscape! And yet, we entrepreneurs, bloggers, and businesses have become frustrated by the platform’s limitations, especially when it comes to linking back to our own websites. Many of us post a single link in our bios, but this workaround can feel clunky and limiting.

Crafting an effective, on-brand lead magnet is no small task. You want this free piece of downloadable content to encourage email list subscriptions, but it also needs to address a real need among your followers. It takes time, insight, and creativity to cook up an opt-in that does its job properly.

Those of us in the health and wellness world are a pretty upbeat bunch. We love our jobs, our clients, and the flexibility we gain by teaching our classes online. We know that spending our time and energy helping people gain strength and stamina, heal from injuries, and lead more grounded lives is rewarding and life-changing work.

Remember buffering? That seemingly endless state of early-Internet limbo that occurred when you tried to load a beefy video or animated graphic? With today’s lightning-fast fiber optic connections, buffering has (thankfully) become a thing of the past. But those same lightning-fast connections have shifted expectations: If your video takes too long to load, viewers lose interest and click away.

Which is why it’s crucial that you learn to optimize your online video files for fast, easy viewing. They need to load quickly, run smoothly, and look fabulous in every frame! Learning to compress your videos the right way will ensure that your content is viewed and enjoyed. And since the Namastream team wants your content to draw as many eager views as possible, we put together this video compression primer to help you puzzle out the basics.

Virtually all Internet users have at least heard the term SEO, but I’d wager a handful of you aren’t clear on definitions and details. You may know it’s something essential to blog success, but aren’t sure why or how to make it work for your own website. Let’s break it down…

If you are new to online business, one of the first choices you will need to make is choosing a platform for your new website. You have a few choices - the two most popular options being Squarespace and Wordpress. We’re going to walk you through how to choose between these two platforms in this post.

In celebration of the new year, we are devoting the whole month of January on our blog to the importance of building and nurturing your email list. These next few weeks are traditionally a very busy time for those of us in the wellness space. We want to help you take advantage of this peak time for your growing business.

Over the years, we have watched all of the video content that is uploaded within Hey Marvelous, and we have observed how teachers become more comfortable on camera with every new upload. It is obvious the best tip – just like anything else in life – is to practice, practice, practice. In addition to time and basic practice, here are six tips we know will accelerate your confidence on camera.

We have put together a roundup of a few of our favorite tools for business + life planning. As with most things in life and business, there isn't a one-size fits all approach that works.