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Should Your Yoga Membership Always Be Open?

Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

Why You Should Use Social Media to Promote Your Online Classes

Unlock the potential of your online classes with the influence of social media. Discover why utilizing these platforms is essential for your coaching or teaching business. Embrace the speed, authenticity, and vast reach that social media offers over traditional marketing. Elevate your online teaching business by leveraging the power of social media, making it a dynamic ally in sharing your expertise with the world.

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Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

9 Reasons to Create a Facebook Group for Your Business

Discover the transformative power of creating a Facebook Group for your business. Dive into nine compelling reasons, from fostering genuine engagement to building your email list and announcing with impact. Elevate your online business strategy with a vibrant and dedicated community. Explore why a Facebook Group can be the game-changer your business needs.

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Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

How to Use Social Media to Promote Your Online Classes

We ventured into the world of online teaching because we passionately believe in the transformative power of knowledge and learning. We teach because we want to share that vision with our students.

Nowhere in there did most of us consider that we’d have to master marketing, social media, likes, or shares.

However, when you have knowledge that can help people live their best lives, it's natural to want to reach as many eager learners as possible. This is where the potency of social media steps in.

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Tools and Tech Jennifer Barcelos Tools and Tech Jennifer Barcelos

Crafting Effective Facebook Ads for Your Online Business

Quick dose of brutal honesty: It takes time, skill, and a healthy dose of trial-and-error to create Facebook ads that deliver the absolute best results for your unique wellness business. In this post, we’ll give you an overview of some important basics and a few strategies to try, basically a very solid jumping-off point. BUT you’ll need to be patient and persistent as you fine-tune your execution. We can’t promise you’ll be a Facebook ads guru after this one read, but we’ll definitely teach you how to build meaningful ads that support your products, programs, or services.

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Tools and Tech Jennifer Barcelos Tools and Tech Jennifer Barcelos

How to Use Instagram for Micro-blogging

Just as you might expect from its name, micro-blogging is the practice of creating information-packed, short-form blog posts that accompany Facebook, Instagram, or even Pinterest posts. Doing this allows you to convey important news, helpful tips, and other rich content quickly and effectively, without cooking up a traditional, 500-800 word blog post. Research shows that users tend to read only 20% of the content they’re shown, so short and sweet is definitely the way to go. Pairing a quick, information-packed story with a compelling visual increases your chances of capturing audience members’ attention.

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Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

How Pinterest Can Help Grow Your Wellness Business

It’s easy to overlook Pinterest. This visually-driven medium is no longer the new kid on the block, and some of it’s buzz has been stolen by trendier social media platforms like Instagram and Snapchat. But Pinterest is holding steady in the market with nearly as many users as Instagram, and has several important advantages over competitors:

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Tools and Tech Jennifer Barcelos Tools and Tech Jennifer Barcelos

How to Use Facebook Live to Grow Your Business

I’m letting you in on a favorite content strategy of mine. It is super easy to take a piece of content and make it new again. Recycling old content is a little known trick that saves you time but still offers value to your community. And if you’re thinking ‘wait, won’t people know I’m reusing content? Isn’t that cheating?’, the reality is that not all of your followers see every one of your posts.

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Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

Why You Need a YouTube Channel (+ 9 Simple Tips For Getting Started)

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

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