9 Reasons to Create a Facebook Group for Your Business
Did you make a Facebook Business Page so that you could easily spread the word about what you are creating and doing with your online business? Perhaps you’ve imagined the thrill of opening Facebook each morning and witnessing the flood of likes and comments on all the beautiful and inspiring posts that you created.
But in reality, more often than not, there’s no reaction at all. Nothing. Your Business Page, instead of a platform for success, feels more like an exercise in futility, especially when hardly anyone even notices your content (unless you're shelling out cash for Facebook ads).
Chances are, you’re already a member of a few Facebook Groups, but you may not have thought of them as a powerful asset for your business.
Well, we’re about to let you in on a little secret…
We believe that creating a Facebook Group can be the magic key to building an engaged and dedicated community of raving fans.
Now, let’s delve into our top nine reasons why you should run a Facebook group for your business:
01 Foster Genuine Engagement
Remember all those likes and comments that you imagined would happen on your Facebook Page? Well, this will actually happen in your group (provided you offer valuable content and conversation, which of course you will)! Facebook Groups are designed for fostering discussions, likes, and overall interaction.
02 Empower and Educate
You are the leader of your Facebook Group, so you get to decide what the content is composed of. It’s a platform for you to explain, motivate, inspire, and educate on subjects close to your heart. It’s where you serve your followers and potential customers and wield a real influence over people’s lives.
03 Harness the Power of Poll
Facebook Groups present an amazing and ultra-valuable feature: the ability to poll your members. Use polls to gain insights into your community’ needs or wants, learn what they are struggling with (so you can better tailor your offerings to be exactly what they need). Get opinions on logos, colors, products or services, or anything else you need input on from your target audience—for free!
04 Maintain Top-of-Mind Status
Have you noticed that not even your mom or best friend notices your Page updates? So frustrating.
The exciting thing with your Group is that anything and everything you post WILL appear in your member’s feeds. The more you post, the more you appear in your ideal clients’ feeds, and the more you are etched into their long term consciousness. It's as simple as that!
05 Nurture Trust
Your Facebook Group is a haven for private discussions (assuming you created a Closed Group) and no one, other than Group members, can see the discussion.
Conversations happen there that wouldn’t happen if members knew that the whole world could be watching. It’s an opportunity for you to nurture relationships with your members so they actually begin to know, like, and trust you. And when you’re building a business online, trust is absolutely necessary before anyone will ever take out a credit card.
06 Grow Your List
Huh? Yes, you can build your email list right from your Group. If you offer a free opt-in or free give-away in exchange for a person’s email address (usually this on your website), why not extend this offer to your Group? Create a welcome post and pin it to the top with the offer (or post the opt-in as a frequent regular post).
07 Validate ideas
Ever had an idea but you weren’t sure if people would like or want it? Your Group is the perfect testing ground. Let’s say you announce that you are thinking of creating a beginner’s video series on mastering a headstand.
Gauge the response within your group. If it is met with a resounding ‘yes, yes, yes,’ you know you’ve got a winning idea. And if not, then maybe move on to your next idea, grateful that you didn’t waste your time building something your people don’t want.
08 Conveniently Gather Ideal Clients
Where else in the world can you gather and interact with your ideal clients at any time of the day for free? Of course, you must give them your time and attention and offer them valuable content. However, being able to watch and learn from them is invaluable. It’s any large or small business owner’s dream!
09 Announce with Impact
Have you ever attempted to introduce a class or offering on a regular Facebook page? Not much reaction, right? Well, within your Facebook Group, full of devoted fans, your announcements become moments of excitement that often lead to conversions. Success!
FAQ’s
Q: Why should I consider creating a Facebook Group for my business?
Setting up a Facebook Group gives you a lively space to genuinely connect, share content, build a community that's genuinely into what you're doing and grow your business.
Q: How can a Facebook Group benefit my business compared to a Business Page?
Unlike a Business Page, a Facebook Group allows for enhanced interaction, content control, and better visibility in your members' feeds, creating a more vibrant and responsive community.
Q: How does a Facebook Group help in validating business ideas?
Your Group serves as a valuable testing ground. Propose ideas, run polls, and gauge reactions to ensure you're investing time in concepts your audience truly desires.
Final Thoughts
Ready to set up a Facebook Group for your business?
Trust us, it's a game-changer. You're not just creating a space; you're opening the door to awesome opportunities—connecting with folks, sharing knowledge, testing out cool ideas, and forming real connections with your audience.
Choosing to start a Facebook Group is like finding a secret shortcut to success. It's not just a tool; it's this dynamic hub where your business can come to life.
Give it a shot, and you'll see what we mean.
