Crafting an effective, on-brand lead magnet is no small task. You want this free piece of downloadable content to encourage email list subscriptions, but it also needs to address a real need among your followers. It takes time, insight, and creativity to cook up an opt-in that does its job properly.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.