We all know that a compelling “about” page or captivating bio can be an incredibly persuasive tool, right? Who among us hasn’t poked around on an expert’s website, been utterly charmed by what we read, and instantly felt connected to the person or brand?

As people’s needs and wellness-fueled desires evolve, the practitioners who help them must also evolve. Becoming a health coach is the first step—and it’s a doozy—but finding ways to reach and help more clients online is the logical next step.

If you are new to online business, one of the first choices you will need to make is choosing a platform for your new website. You have a few choices - the two most popular options being Squarespace and Wordpress.

If you are new to online business, one of the first choices you will need to make is choosing a platform for your new website. You have a few choices - the two most popular options being Squarespace and Wordpress. We’re going to walk you through how to choose between these two platforms in this post.

We’re sharing seven specific tactics that can help you grow your list. These are ideas that you can use right way and we’ve seen success with these strategies both in our own businesses, as well as with our online teachers. As always, choose which strategies resonate with you and your business, and leave the others alone (at least, for now).

Crafting emails used to be hard for us. Really, really, hard. For a long time, writing email copy that we were proud of was next to impossible and something we dreaded doing. We were always elated when we got a new subscriber (happy dance), of course, but we would then just get all shy and quiet.

We’re talking all month about email list-building, since this should be a priority for all of you this year regardless of whatever stage you’re at in your business. Today’s topic dives deeper into the use of language in business -- both within your email marketing campaigns and in your general interaction with students and clients.

In celebration of the new year, we are devoting the whole month of January on our blog to the importance of building and nurturing your email list. These next few weeks are traditionally a very busy time for those of us in the wellness space. We want to help you take advantage of this peak time for your growing business.

Over the years, we have watched all of the video content that is uploaded within Hey Marvelous, and we have observed how teachers become more comfortable on camera with every new upload. It is obvious the best tip – just like anything else in life – is to practice, practice, practice. In addition to time and basic practice, here are six tips we know will accelerate your confidence on camera.

We have put together a roundup of a few of our favorite tools for business + life planning. As with most things in life and business, there isn't a one-size fits all approach that works.

In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.

When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Hey Marvelous Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.

We take pride in calling ourselves lifelong learners here at Team Hey Marvelous, so we thought we’d share some of our favorite business books. These are books that have benefited us both professionally and personally as entrepreneurs over the past couple of years.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.

This list of 108 blog post ideas was created to inspire and help you deliver consistent, valuable, and authentic content to your audience. We’ve divided the ideas into four main areas: Inspire, Give, Engage and Inform.

I’m letting you in on a favorite content strategy of mine. It is super easy to take a piece of content and make it new again. Recycling old content is a little known trick that saves you time but still offers value to your community. And if you’re thinking ‘wait, won’t people know I’m reusing content? Isn’t that cheating?’, the reality is that not all of your followers see every one of your posts.

“What are Instagram Stories?” and “How should I use this feature as a yoga teacher or small health coaching business?”

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

Bringing a business online can feel overwhelming and can seem like there are new demands at every corner. Or it can be fulfilling, rewarding and full of possibilities. It all depends on how you look at it.