As a wellness practitioner, you might be under the impression that you should market yourself to everyone you encounter. Just about every single person on the planet could benefit from what you have to offer, right?

It’s easy to overlook Pinterest. This visually-driven medium is no longer the new kid on the block, and some of it’s buzz has been stolen by trendier social media platforms like Instagram and Snapchat. But Pinterest is holding steady in the market with nearly as many users as Instagram, and has several important advantages over competitors:

Launching your online yoga, wellness, or coaching business is an exciting and challenging first step. Creating your initial online presence takes courage (#bebrave) and requires some deep strategic thinking. But what happens next?

We all know that a compelling “about” page or captivating bio can be an incredibly persuasive tool, right? Who among us hasn’t poked around on an expert’s website, been utterly charmed by what we read, and instantly felt connected to the person or brand?

As people’s needs and wellness-fueled desires evolve, the practitioners who help them must also evolve. Becoming a health coach is the first step—and it’s a doozy—but finding ways to reach and help more clients online is the logical next step.

We’re sharing seven specific tactics that can help you grow your list. These are ideas that you can use right way and we’ve seen success with these strategies both in our own businesses, as well as with our online teachers. As always, choose which strategies resonate with you and your business, and leave the others alone (at least, for now).

Crafting emails used to be hard for us. Really, really, hard. For a long time, writing email copy that we were proud of was next to impossible and something we dreaded doing. We were always elated when we got a new subscriber (happy dance), of course, but we would then just get all shy and quiet.

We’re talking all month about email list-building, since this should be a priority for all of you this year regardless of whatever stage you’re at in your business. Today’s topic dives deeper into the use of language in business -- both within your email marketing campaigns and in your general interaction with students and clients.

In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.

When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Hey Marvelous Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.

This list of 108 blog post ideas was created to inspire and help you deliver consistent, valuable, and authentic content to your audience. We’ve divided the ideas into four main areas: Inspire, Give, Engage and Inform.

“What are Instagram Stories?” and “How should I use this feature as a yoga teacher or small health coaching business?”

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

Bringing a business online can feel overwhelming and can seem like there are new demands at every corner. Or it can be fulfilling, rewarding and full of possibilities. It all depends on how you look at it.

After talking to over a thousand yoga teachers and other wellness professionals, we’ve heard some common excuses about why it’s so hard to make money online… Although we have compassion for this fear and frustration, it’s time to speak the cold, hard truth.