Yoga is Booming in 2023
The popularity and practice of yoga have been on a remarkable upswing over the past decade, not just in the U.S. but world wide.
A combination of its health benefits, mindfulness aspect, and adaptability to the digital age has made it a significant industry.
With the unexpected rise of the COVID-19 pandemic, the yoga community quickly pivoted to meet the needs of practitioners through online platforms and apps, ensuring its steady growth.
In this blog, we'll look at:
the growth of yoga through the years
significant statistics
how the COVID-19 pandemic impacted yoga
how Marvelous, an online teaching and coaching app, has played a role in reshaping how yoga is taught and experienced especially post Covid-19
The Remarkable Rise of Yoga: A Decade in Review
Yoga's trajectory in the U.S. has been nothing short of astounding.
According to a Statista report, around 21 million U.S. adults reported having done yoga in 2010.
Fast forward to 2021, and this figure jumped to approximately 34.4 million – denoting a 63.8 percent increase.
The growth extends beyond participation alone.
The financial aspects of the industry have also seen a surge. Allied Market Research reported that the yoga market's value which was estimated at $37,462.5 million in 2019, is anticipated to rise to $66,226.4 million by 2027
COVID-19: The Digital Pivot
The Covid-19 global pandemic served as a catalyst for many industries, and yoga was no exception.
With physical spaces becoming inaccessible, the shift to digital platforms was imminent.
This move ensured continuity, introducing yoga to a larger audience pool, which could now access sessions anytime, anywhere.
Marvelous App: The New Age Yoga Partner
The digital revolution of yoga not only sustained its growth trajectory but potentially even accelerated it, granting practitioners unprecedented flexibility in terms of schedules and instructor choices.
Platforms such as Marvelous, an innovative online teaching and coaching app, became instrumental in this transition.
With a suite of features tailored to both instructors and enthusiasts, Marvelous streamlined the virtual yoga experience. From hosting live sessions to curating on-demand classes, the app catered to every facet of modern yoga practice.
Key Features of Marvelous:
Effortless Event Management: Bid farewell to the days of sending numerous Zoom links. Marvelous offers a streamlined event management system that seamlessly integrates with Zoom, simplifying the sharing of replays and livestream events.
Magical Pages™: Marvelous Magic Pages™ revolutionizes sales page creation by generating stunning pages with AI-driven design and marketing copy, ensuring a captivating user experience.
Unlimited Emails and Marketing: Marvelous facilitates built-in email marketing, allowing seamless communication with customers. Additionally, the platform's affiliate program opens doors to anyone keen on promoting the platform.
Mobile Access: The mobile-friendly Marvelous site empowers students to engage with their yoga practice via their mobile devices, fostering convenience and accessibility.
Livestreaming and On-demand Library: Marvelous supports both live-streamed and pre-recorded content, making it a comprehensive platform for a diverse range of yoga experiences.
With the pandemic and digital technology reshaping yoga's future, platforms like Marvelous are essential in influencing how yoga is taught and experienced, playing a significant role in shaping the landscape.
FAQs
Q: What factors have contributed to the growth of yoga?
The growth of yoga can be attributed to its health benefits, mindfulness aspect, and adaptability to the digital age. These factors have collectively contributed to making yoga a significant industry.
Q: How did the COVID-19 pandemic impact the practice of yoga?
The COVID-19 pandemic led to the closure of physical spaces, prompting a shift to online platforms and apps for yoga practice. This digital transformation allowed yoga to reach a larger audience and provided practitioners with the flexibility to access sessions remotely.
Q: How did Marvelous, an online teaching and coaching app, play a role in reshaping yoga post COVID-19?
Marvelous became an essential platform during the pandemic by offering features tailored to both yoga instructors and enthusiasts. It provided live sessions, on-demand classes, and other features that streamlined the virtual yoga experience.
Q: What are the key features of Marvelous app?
Marvelous offers several key features, including:
Effortless Event Management: Simplified integration with Zoom for hosting live sessions and sharing replays.
Magical Pages™: AI-driven design and marketing copy for captivating user experiences on sales pages.
Unlimited Emails and Marketing: Built-in email marketing and an affiliate program for promoting the platform.
Mobile Access: Mobile-friendly site for convenient engagement with yoga practice via mobile devices.
Livestreaming and On-demand Library: Support for both live-streamed and pre-recorded yoga content
Final Thoughts
Over the past decade, there has been a global surge in the popularity of yoga.
From the humble beginnings of local studios to the digital expanses of global screens, yoga's evolution remains an inspiring narrative.
The digital pivot, accelerated by the COVID-19 pandemic, has demonstrated the adaptability of the practice.
Platforms like Marvelous have not only bridged the gap between physical and virtual spaces but have also catalyzed the transformation of how yoga is taught and experienced.
As we embrace this new age of yoga, characterized by inclusivity, accessibility, and innovation, Marvelous brings people together—practitioners and instructors—on a journey to wellness and self-discovery.
So, step onto your mat, unlock the potential of digital platforms, and let the magic of yoga unfold in new and marvelous ways.
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