Instagram is a dynamic stage for creators, coaches, and online teachers to connect with their audience in innovative and captivating ways.

In this article, we'll explore ingenious ways to utilize video on Instagram and supercharge your business on this visually-driven platform.

We ventured into the world of online teaching because we passionately believe in the transformative power of knowledge and learning. We teach because we want to share that vision with our students.

Nowhere in there did most of us consider that we’d have to master marketing, social media, likes, or shares.

However, when you have knowledge that can help people live their best lives, it's natural to want to reach as many eager learners as possible. This is where the potency of social media steps in.

Just as you might expect from its name, micro-blogging is the practice of creating information-packed, short-form blog posts that accompany Facebook, Instagram, or even Pinterest posts. Doing this allows you to convey important news, helpful tips, and other rich content quickly and effectively, without cooking up a traditional, 500-800 word blog post. Research shows that users tend to read only 20% of the content they’re shown, so short and sweet is definitely the way to go. Pairing a quick, information-packed story with a compelling visual increases your chances of capturing audience members’ attention.

Instagram has maintained its status as a social media mega-force for several years running—quite an accomplishment in this ever-changing digital landscape! And yet, we entrepreneurs, bloggers, and businesses have become frustrated by the platform’s limitations, especially when it comes to linking back to our own websites. Many of us post a single link in our bios, but this workaround can feel clunky and limiting.