As an online coach or teacher, you undoubtedly recognize the importance of crafting stellar, visually appealing, strategic video content. And you’re absolutely right; the quality of your videos directly impacts your reputation and brand.

But what you might not realize is that some of your video content can (and even should) be casual and off-the-cuff. That’s right, it’s perfectly fine to mix gorgeously-lit and meticulously scripted content with improvised, heartfelt live lessons. In fact, live-streaming tools like Instagram Stories, Facebook Live, and Periscope have liberated us from releasing ONLY near-perfect video content. Students and followers have learned to love our messy live broadcasts as much as our refined, pre-recorded ones.

What does this mean for you as a coach? That you should start offering live-streamed sessions this instant! As soon as you give your clients the option to engage with you one-on-one via a live-stream, you can increase your revenue and simplify your work day. Many teachers and coaches overlook this option, and we aim to change that. Incorporating this medium into your existing business model offers you a new and easy path to cash.