Stop Avoiding AI: Let it Be Your Secret Weapon
Stop Ignoring AI: Tools That Will Transform Your Wellness Business
We understand the hesitation. As wellness professionals deeply connected to the human experience, embracing artificial intelligence might feel contradictory to your values. But here's the reality we've discovered: when used thoughtfully, AI tools don't replace humanity—they amplify it.
In spring 2025, AI capabilities have evolved dramatically from even just months ago. After nearly a decade running our business, we've integrated these tools in ways that have transformed our operations and freed us to focus on what truly matters. We're sharing our experiences so you can skip the learning curve and leverage these powerful resources effectively.
The Common AI Mistake Most Wellness Creators Make
The biggest mistake we see wellness entrepreneurs making is using AI tools superficially. Opening a free version of ChatGPT, entering a one-sentence prompt, and publishing whatever it produces is equivalent to hiring a high school intern for an hour and publishing their unedited work.
This approach fails because generic AI doesn't understand your business, your audience, or your unique voice. Without proper training and personalization, AI outputs will sound generic and disconnected from your brand—what some aptly call "AI slop."
How We Use AI for Copywriting (That Actually Sounds Like Us)
Copywriting stands as our primary AI use case, and with good reason. After a decade of writing emails, sales pages, and social content on the same topics, the task had become creatively draining. Saying the same things about "gorgeous software" using fresh language was becoming nearly impossible.
Using Claude.ai, we've developed a system that produces content that genuinely reflects our voice. The key difference is in our approach:
Create Project-Based Training Sets: Within Claude, we establish projects (like "sales emails") and upload 10-50 examples of our best past content. This helps the AI learn our tone, phrasing, sentence length, and stylistic patterns.
Upload Audience Information: We provide detailed descriptions of our audience, including the "Four P's" document that outlines their pain points, problems, and expectations.
Craft Specific Prompts: Rather than vague instructions, we provide detailed context, including the specific call to action and desired outcomes.
The result? AI-generated content that captures our voice while saving hours of creative energy—energy we can direct toward more meaningful work.
Beyond Content: Presentation Decks Without Tears
One of our most exciting recent discoveries is Gamma.app, which has eliminated the pain of creating presentation decks. For years, building slides for webinars, workshops, and courses consumed endless hours and created frustration, especially when collaborating.
With Gamma, we upload a Google Doc or PDF outline, select a template, and within minutes have a professionally designed presentation. The platform automatically adds appropriate images, centers content, and even provides a "spotlight mode" that highlights what you're discussing during presentations.
At $8-15 per month depending on your needs, it's transformed a process that once took hours into one that takes minutes—all while producing superior results. For context: we previously spent countless late nights adding animations to bullet points and paid significant sums for custom deck designs.
Addressing the Moral Hesitations
We've encountered a noticeable hesitation within the wellness community about embracing AI. This reluctance isn't new to us—we faced similar resistance years ago when introducing the concept of streaming classes online when most industry players believed wellness work should only happen in person.
Let's be clear: neither of us advocates removing humanity from wellness businesses. Quite the opposite. By delegating routine tasks to AI, we free our humanity to appear where it matters most—in direct client interactions, creative projects, and community building.
Think of it this way: when AI handles administrative tasks, copywriting, and presentation design, you reclaim hours that can be invested in face-to-face connections, volunteering, continued education, or creative expression. It's not about removing humanity; it's about redirecting it.
From the reader's perspective, they don't care whether an email was AI-assisted—they care that it resonates with their needs, speaks their language, and offers relevant solutions. When AI helps you achieve this more efficiently, everybody wins.
AI as the Great Equalizer in Wellness
Beyond business efficiency, AI tools are democratizing access to health and wellness information. As an example, one of us spent nearly $20,000 on private doctors for long COVID recovery—a level of privilege most people cannot access. Today, tools like Grok can analyze lab results, scans, and medical data at a fraction of the cost, making specialized knowledge more accessible.
For wellness practitioners specifically, AI can analyze client food logs, exercise records, or coaching transcripts (with personal information redacted) to identify patterns and opportunities that might otherwise require hours of manual review. These capabilities allow you to provide more personalized guidance without increasing your workload.
Breaking Down Resistance
For those still hesitant, consider the parallels to earlier technological transitions. There was a time when using Google instead of encyclopedias seemed revolutionary, even threatening to some. Today, we can't imagine business without search engines.
We challenge everyone to examine their biases around AI. Are you resisting because of legitimate concerns, or because change feels uncomfortable? Could your resistance be preventing you from serving clients more effectively?
This isn't about replacing the irreplaceable human elements of wellness work. An AI will never write your personal memoir or replace your unique lived experience. But it can absolutely handle routine business functions, freeing you to be more present where your humanity matters most.
Start with Our Wellness Marketing Assistant: Your AI Gateway
To help wellness creators begin their AI journey, we've created the Wellness Marketing Assistant—our prompt library specifically designed for the unique needs of wellness businesses. This resource serves as an ideal gateway into the world of AI productivity.
We developed this tool because we constantly found ourselves explaining to friends and colleagues how they could use AI to increase efficiency in their wellness businesses. The Wellness Marketing Assistant includes prompts not just for marketing and copywriting but also for delegation, testimonial gathering, time management, and other essential business functions.
While it's not the full training system we use to personalize our AI tools (we're planning a workshop on that soon), it provides an excellent starting point to see what's possible. Each prompt can be used with any AI tool you prefer—Claude, ChatGPT, or others—and we encourage you to treat these as conversation starters. Ask follow-up questions, request improvements, and explore why the AI makes certain suggestions.
At just $27, it's an accessible way to jumpstart your AI usage while saving countless hours of figuring out effective prompts on your own. We've included instructions for both ChatGPT and Claude to help you get started regardless of which platform you prefer.
Additional Practical Next Steps: Continuing Your AI Journey
Beyond exploring our prompt library, here are more practical steps to transform your wellness business with AI:
Consider Your Pain Points: What tasks do you find draining, repetitive, or creatively stifling? These are prime candidates for AI assistance.
Explore Specialized Tools: Beyond general tools like ChatGPT and Claude, explore domain-specific platforms like Gamma for presentations.
Train Your AI Assistant: Gather examples of your best writing, descriptions of your audience, and other materials that reflect your brand voice and business needs.
Experiment Through Conversation: Rather than expecting perfection immediately, engage with AI tools conversationally. Ask follow-up questions like "Why did you suggest this?" or "How could I improve this prompt?"
Start Small: Begin with simple tasks like drafting email responses or creating social media content before moving to more complex applications.
The Future Is Already Here
The entrepreneurial journey already demands enough of your creativity, passion, and perseverance. By embracing AI tools thoughtfully, you're not surrendering your humanity—you're amplifying it.
The question isn't whether AI belongs in wellness businesses. It's whether you'll use these tools to free yourself for more meaningful work or continue spending precious hours on tasks that machines can handle quite effectively.
Remember: human creativity, empathy, and connection will always remain irreplaceable. But the administrative burden, repetitive writing tasks, and technical challenges that drain your energy? Those can—and should—be delegated to our increasingly capable digital assistants.
The wellness industry has always been about helping people live better, more fulfilled lives. By embracing AI appropriately, you're applying that same principle to your own business practice—creating space for the work that truly matters.
REFERENCES:
Marvelous Software Platform
Well Well Well Marketplace
Chatgpt.com
Claude.ai
Gamma.app